The User eXperience of Doing Things Well

Whatever you do, do well. For when you go to the grave, there will be no work or planning or knowledge or wisdom.

~ King Solomon (Ecclesiastes 9:10)

Here’s a story about a Pastry Chef named Joe:

A customer orders a cake and gives Joe the following directions:

  1. Make it look GOOD
  2. It has to taste GOOD
  3. Have it done FAST, like tomorrow

Joe moves forward and begins to bake the cake marching against the deadline. The cake is baked and delivered. It looks, smells and tastes OK, but it is not excellent. As the customer eats a slice of the cake a big smile appears on his face and says “this is good”. Had Joe put more time, planning and resources, the cake would be excellent. “Next time” says Joe. What he doesn’t know is that he will never bake another cake again.

What does this have to do with being a User Experience Designer?

A designer should put a piece of his/her soul into every project. Push with all your might, apply all your knowledge, plan and deliver the best product possible. Imagine this is the last project you will ever complete in your life.

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